Color is not claimed as a feature of the mark.
The mark consists of THIS IS A MOCKERY OF THE STANDARD FAMILY WITH THE THE AVERAGE FAMILY AS STICK FIGURES OF FATHER, MOTHER, SON, DAUGHTER, AND DOG. THE PARENTS ARE BREAKING UP, HENCE THE "FIRED" OVER THE FATHER AND MOTHER, RESPECTIVELY. THE NOW HIRING PART DEPICTS WHICH PARENT IS BEING REPLACED IN THE IMAGE, NEW BABY MAMA..NEW BABY DADDY. NOW HIRING NEW BABY MAMA...NOW HIRING NEW BABY DADDY IS ABREVIATED IN THE MIDDLE OF SPLIT IMAGE. (NHNBM...NHNBD) IS THE ACRONYM ABBREVIATION.
NOW HIRING NEW BABY MAMA...NOW HIRING NEW BABY DADDY; (NOW HIRING NEW BABY MAMA...NOW HIRING NEW BABY DADDY FIRED)